Read Chapter 4 of this book here.
Cities play a pivotal but paradoxical role in the future of our planet. As world leaders and citizens grapple with the consequences of growth, pollution, climate change, and waste, urban sustainability has become a ubiquitous catchphrase and a beacon of hope. Yet, we know little about how the concept is implemented in daily life – particularly with regard to questions of social justice and equity. This publication featured a contribution from Miriam Greenberg on competition, crisis, and the rise of green urban branding.